So,
how is this planning different?
 This
is where most business plans live (generally in one of the
bottom drawers). This is because they were created for
a short-term goal (eg as part of a loan application) or
they're in a format that is too difficult to work with on a
day-to-day basis.
Strategic Marketing is a streamlined approach that allows
you to align your business strategy and your marketing plan
in such a way that it provides a valuable working document that
everyone can understand.
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So
what?
With
the information in the Marketing Strategy, you - and
everyone else in your business - will be constantly aware of
your target markets and the value you bring to those
markets. You are reminded of what you do and why.
The more that you and those who work with you are focused on
where you bring value to the market, the better you will be
at it. The profitability of a business is determined
by the quality of its planning.
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It
is tried and proven
The
material in this program has proven to be successful
across a range of businesses, industries and organisations.
Primary Producers, Professionals, Family Businesses and
the food and construction industries have all applied it
with very positive results.
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Want
to know more?
If you think that you, your business or the members of
your association could gain from this program; or, if you
would simply like more information, please email
us or call David Milstein on (07) 3857 8202 (b/h). |
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It
works because it's simple and logical
This
process asks two simple questions -
- What am I trying to achieve for my business?
- What an I trying to achieve for my customers?
It
allows for Changing Markets
In today's business environment, markets are always
changing. This strategy allows you for you to plan to
benefit from that change.
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 It's
Realistic
Many plans
aren't useable because in the euphoria of the planning
session, things became a little unrealistic.
This process doesn't allow that to happen because it takes
into account the 'hard realities' - like the limitations of
your capacity and resources and the
vulnerability of your business' 'critical success factors'.
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Continuing
Professional Development
Professional
bodies are recognising the value of this program in
assisting the business success of their members. It
has received CPD accreditation from the Optometrists
Association of Australia.
The next two programs are scheduled to be held in Brisbane
on 1 June 2004 & 24 July 2004. |
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