Can Collaboration Work for You?
In
an age where business knows no boundaries, collaboration offers
opportunities for smaller firms to work together for mutual
benefit even if they are located some distance apart.
Read
more>> |
How to Analyse
Your Competitors
Central to your business is your ability to define and then
maintain a competitive advantage for your business. To do this
effectively, it is necessary to know and understand what makes
your competitors tick. Read more>> |
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Strategic
Positioning - Five Forces and Generic Strategies
Your long
term profitability is influenced by the structure and dynamics
of your industry and, the manner in which you compete in it. To
be successful, you will need to carve out a position in the
marketplace which allows you to develop an advantage over your
competition in the way that you compete.
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Growing a
Diversified Business - Product Portfolio Analysis
Growing your business through
diversification requires as much hard work and careful research
and evaluation as you employed when you started out. The payoff
could be very rewording but it is important that you do it for
the right reasons. Read more>> |
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Scenario
Planning
The future is inherently unpredictable. Business author and
Director of Group Planning at Royal Dutch Shell, Arie de Geus,
believes that an individual firm, no matter how big, is unable
to influence the forces that mould its business environment.
For this reason, he developed a technique to improve
forecasting. It is called scenario planning.
Read more>> |
Negotiation Skills
There are four essential communication skills for
a successful negotiation. Read more>> |
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Targeting Your
Customers
Every
business needs customers - and how to get in touch with these
customers on a limited budget is one of the essential skills
for a business owner. Read more>>
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Moments of Truth
Key points to examine to determine if your
customer service is up to scratch. Read more>> |
Benchmarking
Ways of making your product or service
memorable...by setting the standard that your competitors have
to match. Read more>> |
Closing the Sale
It
could be said that ‘closing’ is an inappropriate term to
describe the final part of the sales process. It infers the
‘end’ of something, when, in many cases the relationship between
the salesperson and the customer is, hopefully, continuing.
Read more>> |
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Customer Behaviour Styles
How customers behave – and how to deal with
them. Read more>> |
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How
to Give a Sales Presentation
Selling to a group is different to
selling one-on-one. Read more>> |
How to
Sell without Focusing on Price
Giving your customers the best price...means more than just
giving them the cheapest price. Read more>> |
Selling Face-to-Face
The Sales
Conversation is where it all starts for most salespeople.
Mastering this skill is essential if you want control over your
business growth. Read more>>
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